Registering your business as an LLC or Corporation comes with some significant benefits, including: 
 

  • Limited Liability — Avoid personal liability for debts or lawsuits incurred by your company. This benefit is very important as it protects your personal assets from business liabilities. 

  • Tax Benefits — Enjoy more taxation options. Check with an accountant about the best taxation options for your business. 

  • Equity / Stock — Use the stock or equity in your company to leverage employees, business partners, and investors. 

 

COMMON ENTITY TYPES

Consult with your attorney and accountant to determine the best entity for your business. Some common entity types include: 

 
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LIMITED LIABILITY COMPANY (LLC)

A popular choice for many businesses as they offer the most flexibility and least amount of formalities. LLCs can have unlimited owners and different classes of ownership, so they can be suitable for simple or complex business structures. Owners can choose how they want the LLC to be taxed (i.e. as a sole proprietor, partnership, or S-Corp). LLCs also have the least amount of formalities required to upkeep and maintain the business. However, depending on your goals, an S-Corp or C-Corp may be a better option in some instances. 

 
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CORPORATION (S-CORP) 

Generally good for small companies with just a few owners that do not need a complex business structure. They have “pass-through” taxation, meaning there isn’t a Federal tax on the company’s profits. Generally, business owners only get taxed once when they pay themselves from the company. S-Corps only have one class of stock, so they are not ideal for complex business structures. CPAs sometimes recommend businesses be formed as an S-Corp instead of an LLC for tax purposes. 

 
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CORPORATION (C-CORP) 

Generally good for companies seeking venture capital or looking to go public. Can have unlimited shareholders and different classes of stock (i.e. common stock and preferred stock). C-Corps may be subject to double-taxation, meaning the company gets taxed on profits and the owners also get taxed when they get paid. Venture capital investors may prefer investing in a C-Corp over an LLC. 

 
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BENEFIT CORP / B-CORP

If your venture serves a social or environmental good, you can consider forming Benefit Corp or obtaining a B-Corp certificate. A Benefit Cop will grant you legal rights to take into account non-financial considerations in your business decision making, including the interests of your shareholders, workers, the community, and the environment. The B-Corp certificate is a stamp of approval that shows the public that you meet certain standards of social and environmental performance. 

Article: The Social Entrepreneur Guide - What is the difference between a Benefit Corp and a B-Corp?

 
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SOLE PROPRIETOR / GENERAL PARTNERSHIP



This when you do business as an individual (sole proprietor) or with a group of individuals (general partnership) without forming an LLC, Corporation, or other legal entity. This may be the cheapest and easiest way to operate, but there is no limited liability protection, if anything goes wrong, your personal assets are at risk, and you may have less taxation options. This may be ok for low income, low risk, ventures if you are willing to tolerate the risk involved. You can get insurance to limit risk exposure. You still need necessary licenses and permits.

 

This guide is for informational purposes only and is not legal advice. Please contact us for professional assistance.

 

Every business needs to follow a few basic steps to legally operate.
Below are some of the most common licenses and permits to consider:

 

 
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LOCAL BUSINESS LICENSE

Most cities require you to register a business license and they may tax your business once you reach certain income levels. You can generally register online on your own. For example, if you operate in the city of Los Angeles or San Francisco, you can register here: 

 
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SELLER'S PERMIT

If you sell physical goods, you may need a seller’s permit from the state of California. If you don’t sell goods (i.e. you just provide services), you may be able to skip this step. You can read more about the requirements and registration here: 

 
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FICTITIOUS BUSINESS NAMES / DBA

If you are doing business using a name that is different than your name as an individual or different than the name of your LLC or Corporation (if you have one), then you may need to register a fictitious business name with your local county. This is also sometimes referred to as getting a “DBA” because you are “Doing Business As” a name different than your legal name. You can register your DBA with Los Angeles or San Francisco County below.
Article: DBAs in a nut-shell. 

 

This guide is for informational purposes only and is not legal advice. Please contact us for professional assistance.

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TRADEMARKS

Secure the exclusive rights to your business name, logo, slogan, and unique product names. These are your trademarks, and registering your trademarks can help ensure no one steals them.
Article: Intellectual Property 101 - Trademarks in a nut-shell

Vetting your Trademarks: Prior to registration, it is important to ensure that your trademarks are not too confusingly similar to any existing trademarks — especially with businesses that provide similar goods or services to you. Conflicting trademarks can cause issues with your trademark application or may lead to legal disputes in the future. We recommend professional assistance to properly vet your trademark.
Article: How do I vet my trademark?

Registering your Trademarks: A trademark can be registered through the United States Patent & Trademark Office (USPTO.gov), and it is advisable to have professional assistance with the application.
Article: What is an intent-to-use trademark application?
Article: What happens after trademark applications are filed?
Article: Registered trademark upkeep guide

 
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COPYRIGHTS

Secure the exclusive rights to your creative works, such as images, writings, songs, or videos. You can register single works, or multiple unpublished works with one application. 

Article: Intellectual Property 101 - Copyrights in a nut-shell

Registering Your Copyrights: Copyright registrations can be filed online at the US Copyright Office. Professional services are available if you need assistance. 

 
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PATENTS

Secure the exclusive rights to your inventions, including utility and design patents. 

Article: Intellectual Property 101 - Patents in a nut-shell

Registering your Patent: You must register your patent with the United States Patent Office in order to obtain exclusive rights to your invention. You will likely need professional assistance with the process. 

 
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TRADE SECRETS

Article: Intellectual Property 101 - Trade secrets in a nut-shell

Protect your valuable confidential information such as secret recipes, customer contact lists, and internal processes. 

Protect your Trade Secrets: There is no registration for trade secrets. To protect this intellectual property, you must keep them a secret. This can include keeping your trade secrets secure, sharing only on an “as-needed” basis, and using non disclosure agreements when the information is shared. 

 

This guide is for informational purposes only and is not legal advice. Please contact us for professional assistance.

FOUNDER AGREEMENTS

Collaborate effectively. If you are running your business with other partners or investors, you need to properly establish these relationships with well-drafted contracts. 

Partnership Agreement / Operating Agreement (LLC) / or Shareholder Agreement (Corp)

Have a written agreement with your business partners. Define ownership, control, and other important provisions regarding your venture. 

Article: What goes into an LLC Operating Agreement?

Employee Equity Grants and Stock Options

Incentivize your workers by granting them ownership in your company over time. Some options as to how to structure these relationships are listed below. 

Article: Structuring business relationships. 

Investor Agreement

If you are bringing cash investments into your business, you will need accompanying contracts defining investment amounts, equity types, investor rights, and other important considerations.

 
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DAY-TO-DAY TEMPLATES

Businesses often need the same types of contracts again and again for clients, employees, and other regular transactions. Get some well-drafted templates in place that meet the unique needs of your business. Common templates include: 

Master Service Agreement / Client Engagement Letter

Have a professional contract ready for your clients that will outline your services, rates, timelines, limitations on your liability, and other important considerations. 

Employee / Independent Contractor Agreement

Detail the terms of your relationship with your employees and independent contractors including pay, intellectual property ownership, and confidentiality. 

Terms of Use / Privacy Policy

If you transact with your client or user base online through a website, application, or other software you should adopt appropriate terms of use and privacy policies which govern your relationship with your clients and users. 

Distribution Agreement

Detail the terms of your distribution engagements with vendors and business partners, including orders, shipping, exclusivity, liability placement and other terms. 

Licensing Agreement

Capitalize on your intellectual property with a customized licensing agreement. 

Non Disclosure Agreement (NDA) 

Protect your trade secrets and confidential information when you share it with workers and business partners. 

 
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CONTRACT REVIEW

As an entrepreneur, you will encounter lots of contracts from vendors, partners, employers, and other individuals and businesses. Understanding the terms of your contracts before signing is extremely important. Use professional legal services to review contracts, highlight questionable provisions, and negotiate the terms of your deal before signing. 

 

This guide is for informational purposes only and is not legal advice. Please contact us for professional assistance.

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EMPLOYMENT LAW

Get professional assistance to ensure you’re compliant with all rules and regulations governing your workers. Some common types of worker classifications and rules include: 

Unpaid Interns — Must be an educational experience for the intern. Ideally they should be getting school credit. They cannot be hired instead of hiring other workers. If anything they should sometimes be a drain on your business due to the time you take to educate them. 

Independent Contractors — Independent workers (1099) who provide goods and services with a higher level of autonomy from your business (i.e. you are their client). They are simply paid for their goods or services and are not subject to many of the requirements employers must abide by for employees. However, if you exert too much control in your relationship with the worker, the government may determine that they are an employee and you will be subject to normal rules for employers. 

Employees — Company workers (W2) who you exert a higher level of control over. Requires that you abide by employer rules, including holding workers compensation insurance and paying appropriate taxes on wages.

Article: The Employer’s Guide

 

This guide is for informational purposes only and is not legal advice. Please contact us for professional assistance.

 

Conflicts happen. You may run into issues with vendors, partners, workers, or other businesses. Contact us for advice on how best to handle the dispute — whether amicably, or through more aggressive legal means. 

 
 

NEGOTIATION & DEMAND LETTERS

In any dispute, an attorney can help advise about all your available rights and remedies. If you can negotiate an amicable resolution with the other party, that may be the best outcome. However, if your initial negotiations aren't effective, sometimes a demand letter from your attorney can help get the other party to take the matter more seriously -- and hopefully to a resolution. 

 
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SMALL CLAIMS COURT

If you are unable to reach an amicable resolution and if your claim is for a smaller amount of money (i.e. often less than 5-10k depending on the jurisdiction) small claims court can be a great option. The process is relatively cheap and quick and if you are successful you can get a judgment in your favor. More information regarding how to file in Los Angeles and San Francisco County is linked below. An attorney can help advise about where to file your small-claim, what damages to seek, and how best to prepare your evidence for your court date. 

Article: Step-by-Step Small Claims Court Guide

 
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LITIGATION

If you are unable to reach an amicable resolution and if your claim is for a larger amount, then you may choose to resolve your matter through a formal lawsuit. Litigation can be rather time consuming and expensive, though it may be necessary in some instances. We highly recommend having a skilled litigation attorney advise and represent you in your matter.

This guide is for informational purposes only and is not legal advice. Please contact us for professional assistance.